Post Brand/Fruity Pebbles Cereal commissioned Pinecone to develop and execute a mural concept to be painted in La Villita Park, one of the parks of Chicago’s Park District. We worked with the Boys & Girls Club to involve local youth in the painting of the mural during a fundraising event at the park. Pinecone raised $10,000 for the Little Village Boys & Girls Club and $5,000 for the Little Village Environmental Justice Organization (LVEJO) through the project, helping both organizations fund summer programs for the community’s youth.
ART: Illustrations & Mural
CONTENT: Brand Story Telling