Los Comales is a family operated Mexican restaurant with various locations throughout the Chicago metropolitan area. While the company is primarily focused on dining services, Los Comales also services the catering market.
Los Comales is a family operated Mexican restaurant with various locations throughout the Chicago metropolitan area. While the company is primarily focused on dining services, Los Comales also services the catering market.
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Los Comales came to Pinecone to address three primary challenges
The first was to remedy a slow, underperforming website, and the second was to help increase print and social media branding across all franchise locations to create a cohesive brand, since Los Comales didn’t have consistent branding. The third was to regain access to their Facebook accounts.
Another challenge was that Los Comales wanted to increase their catering services to ultimately grow their revenue. Los Comales CEO, Larry Gonzalez, being highly goal oriented and sales driven, knew his brand was meant for even bigger growth.
OUR FINDINGS:
Pinecone fully redesigned and developed Los Comales’s website
First, Pinecone fully redesigned, developed, and rewrote the copy for Los Comales’s website to function, perform, and generate sales in a far more efficient manner. We customized and modernized their website, enhancing the overall site aesthetics to more accurately reflect the brand’s high quality, and stellar reputation within the restaurant industry.
Next, our team created a social media campaign and social media advertising to help generate sales and catering amongst consumers. This was further executed through the creation of TikTok.
Our team has also implemented substantial SEO and structural improvements, enhancing the site’s functionality, user experience (UX), and upload speed. In addition, our team restructured the website framework and sitemap, adding new categories and landing pages to help facilitate a seamless buyer experience.
When we took over the project, our aim was to build a website that not only attracts new customers but also presents the EggHolic brand in a new light.
The entire website design and development process revolved around making this eatery’s online presence stand apart from the competition. The undertakings went on as mentioned.
Our talented information technology professionals are skilled in creating websites, creating graphics, and marketing programs to help clients achieve their goals more effectively than ever before. Our services include the following.
When we took over the project, we wanted to build a website that was attractive to new customers, and would help the Los Comales brand stand out more among its competitors.
The website design and development process were focused on making their online presence different from the competition. The undertakings went on as mentioned.
We improved the site’s layout and navigation to make it easier to browse and use. The designers used a visual story approach that created an ideal balance between content, images, and motion elements.
We placed the call-to-action buttons in high-attraction areas so that they would be easily seen and clicked. The website’s design was refreshed to add vibrancy and a fresh perspective.
Our designers made sure that the landing page prominently showcased the value of the brand and the feedback received. The design turned out well and looked very attractive.
Our developers streamlined the code and enhanced the functionalities on the site by making everything easy to use. They added new sections to the landing page as per the sitemap and created relevant redirects to execute better funnels.
We made sure that the website is responsive so that it works well on all devices, regardless of size or operating system. Our team tested the final product on Chrome, Safari, and Mozilla.
The website development team took special precautions to protect the site from all types of malicious cyberattacks. The professionals also built a robust system to keep the data flowing smoothly in case of any sudden breakdowns or interruptions.
After the launch, we will continue to provide website support and maintenance services to keep the business on track. Our developers and designers stay updated and implement relevant changes as and when needed.
To be successful online, it is essential to increase visibility. Our digital marketing team was focused on optimizing on-page factors, building backlinks, and widening the company’s social reach in order to achieve the project’s goals. The tasks we performed are as mentioned.
SEO is an organic way to get your desired rankings on the SERPs. Secure satisfactory results over the long term by following this approach. PPC can provide a quick response, but if you use SEO correctly, it can offer limitless benefits.
The main site underwent a thorough audit where parameters such as website errors, design issues, links, meta tags, content quality, robots.txt, file size, alt tags, image optimization, XML, and visual sitemap were examined.
This information revealed the reasons why some websites are ranked lower by major browsers. The SEO experts and content marketers came up with a plan of action to resolve these drawbacks, and enhance website traction.
The online marketers conducted extensive research for keywords that would be effective for the target locations specified by the client. These keywords were approved for use in all types of content, be it on or off-page.
The Los Comales website was optimized through the following steps.
The Los Comales website traffic was increased through the following steps.
Our graphic designers and content marketers collaborated to create graphics that could be used on various social media platforms. The goal was to make Los Comales a staple of Chicago’s Mexican community and to increase brand awareness. We have also made efforts to increase engagement by creating TikTok, and frequently posting on Instagram and Facebook.
Pinecone launch an effective Digital Marketing Campaign
On the marketing side, we launched and have been maintaining a full-scale marketing campaign, as well as reputation management to generate inbound traffic. In addition, our team is in the current process of creating a campaign to further drive catering sales with expected success.
Our capable visual artists helped the EggHolic showcase their delicious dishes in the best way possible by creating appropriate photographs and videos. They were used on website pages, social media, and several marketing platforms across the internet.
Los Comales continues to be a staple of Chicago’s Mexican community
The results of the Los Comales website relaunch and marketing campaign have been a wide success. We were able to help Los Comales with their rebranding, and regain access to their Facebook Ghost accounts, in turn creating a substantial increase in both revenue and customer satisfaction.
